Blink To See

Therapeutic Pareidolia™

Responses to Pareidolia

Traditional walks in the woods notably changed for Pat Bernstein following brain surgery.

She suddenly began noticing alternative images on trees, rocks and mud piles. Her iPhone became a camera in action. Months later the sightings were identified as pareidolia images. Fast forward and many steps later, the exciting alternative visions were connected with the scientific identification of pareidolia. After dozens of group introductions, the spontaneous and diverse responses became recognized for their therapeutic applications, and subjects of serious research.

Identified as Therapeutic Pareidolia™, these sightings captivated attention in the realms of psychology, neuroscience, medicine, education, and nature.

Pareidolia: Seeing What We Don't Know We're Seeing

Pareidolia is a natural human instinct that, when activated instills the tendency to see familiar formations in nature, patterns in clouds, and similar sightings in our surroundings both indoors and out. It stirs moments of curiosity, leads to unexpected insights and excitement when overlooked images are noticed. These responses can stir thoughts, memories, emotions, and awareness.

Blink-to-See introduces Therapeutic Pareidolia™ as a new, research-informed approach that invites individuals to engage intentionally with this instinct. It creates space for reflection, resilience, and discovery.

Researchers, clinicians, educators, designers, and community leaders are invited to explore this approach that stimulates designing, learning environments, fostering emotional growth, and inspiring innovation. Therapeutic pareidolia offers a fresh, untapped lens for meaningful exploration.


Pareidolia enriches our human experience

Produces smiles of satisfaction
Encourages sharing experiences
Inspires writing
Enables artwork applications
Triggers memories
Stimulates inventive activities
Engages intergenerational exchanges
Gives excuses for walking
Builds one's confidence
Applicable for all ages
Activity for physical & mental limits